Flowers Perivale Privacy Policy

Introduction

This Privacy Policy explains how Flowers Perivale collects, uses, stores, and protects your personal data in compliance with the UK General Data Protection Regulation (GDPR). It applies to all customers placing orders with Flowers Perivale for delivery or collection in Perivale and surrounding districts. We are committed to safeguarding your privacy and ensuring that your personal information remains protected.

What Data We Collect

When you place an order with Flowers Perivale, we collect different types of personal information to provide you with our products and services efficiently. The categories of data we collect may include:

  • Identity Data: Your name, and where required, recipient name.
  • Contact Data: Delivery address details, billing address, and contact phone numbers.
  • Order Data: Details of the products you purchase, delivery instructions, and special requests.
  • Payment Data: Information regarding your transaction such as payment method and transaction confirmation (note: Flowers Perivale does not store full bank card details).
  • Communications Data: Any correspondence you have with us in relation to your order, including feedback or complaints.
  • Technical Data: We may collect device or browser information when you place an order online, including IP address and cookie data, for the purposes of site functionality and security.

Lawful Basis for Processing

Under GDPR, we are required to explain the lawful bases on which we process your personal data. Flowers Perivale processes your data only where there is a lawful basis, including:

  • Contractual Necessity: To fulfil our obligations when you place an order, such as delivering flowers to the specified address or contacting you regarding your order.
  • Legal Obligation: Where retention and processing of your data is necessary for compliance with legal requirements (e.g., for tax and accounting records).
  • Legitimate Interests: To improve our services and business operations, to handle customer queries or complaints, and to prevent or detect fraud.
  • Consent: We may occasionally request your explicit consent for marketing communications or collecting certain data when not covered by the above bases. You can withdraw your consent at any time.

How We Use Your Information

We use the information collected for the following purposes:

  • Processing and fulfilling your flower orders and any related requests.
  • Delivering flowers to you or your nominated recipients in Perivale and surrounding districts.
  • Communicating order confirmations, delivery updates, or issues requiring your attention.
  • Handling queries, feedback, or complaints to ensure customer satisfaction.
  • Maintaining accurate business records for lawful requirements.
  • Improving and personalising your experience with us, including website usability and customer support.

How Long We Retain Your Data

Your personal data is stored only for as long as necessary to fulfil the purposes for which it was collected, including legal or reporting requirements. In general:

  • Order and contact data are typically retained for up to 6 years in order to comply with tax and accounting obligations and to facilitate customer service resolutions.
  • Where you have provided consent for marketing communications, your data will be retained until you withdraw consent.
  • Technical and cookie data is retained in accordance with our website's cookie policy, which may vary based on the type of data.

After these periods, your data is securely deleted or anonymised so that it can no longer be associated with you.

Processors and Data Sharing

We may share your personal data with trusted third-party service providers ('processors') who support our business activities, such as:

  • Payment processing providers, to facilitate secure transactions.
  • Delivery couriers, to ensure your order reaches its intended destination.
  • IT support and website hosting services, necessary for the operation of our order processing systems.

All third-party processors act on our instructions, are vetted for GDPR compliance, and are required to maintain the security and confidentiality of your data. Flowers Perivale does not sell your personal data to any third parties.

Your Rights Under GDPR

As a customer, you have several rights under GDPR with respect to your personal data. You may:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Ask us to correct any incomplete or inaccurate information.
  • Erasure: Request deletion of your personal data where there is no good reason for us to continue processing it.
  • Restriction: Request the restriction of processing of your personal data in certain circumstances.
  • Objection: Object to our processing of your data, particularly for direct marketing purposes.
  • Data Portability: Request that we transfer your data to another provider where feasible and applicable.

If you wish to exercise any of these rights, please contact us with sufficient information for us to verify your identity and your request. While we aim to fulfil all legitimate requests promptly, we may need to retain certain data where law or our legitimate interests require it.

Data Security

Protecting your data is important to us. We implement security measures to prevent your personal information from being lost, misused, or accessed unlawfully. Access to your data is limited to those employees and processors who have a business need to know, and they are subject to confidentiality obligations.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer. Any changes will be made available in the latest version of the policy. We encourage you to review this policy periodically for updates.

Contact and Complaints

If you have questions or concerns regarding how your personal information is handled, or if you wish to exercise your GDPR rights, please contact us using the contact methods on our website or in our premises. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has not been handled in accordance with the law.

This policy is effective for all orders placed with Flowers Perivale for delivery in Perivale and surrounding districts.